SMP Alignment helps in areas where organizations need to do more or do better. Examples include:
Sales
Business Development | Funnel Management | Key Account Management | Process Definition/Improvement | Sales Enablement | Sales Operations | Value Selling
Marketing
Account Based Marketing (ABM) | Campaigns | Competitive Analysis | Content Marketing | Creative Briefs | Customer Interviews | Digital Marketing | Focus Group Facilitation | Inbound Marketing | Jobs to be Done (JTBD) | Market Research | Market Sizing | Marketing Operations | Marketing Strategy | Messaging | Outbound Marketing | Personas | Positioning | Pricing | Product Marketing (PMM) | Search Engine Optimization (SEO) | Segmentation | Survey Design and Execution | Voice of the Customer (VOC) | Website Strategy
Product Development
Design Inputs | Design Validation | Market/Product Requirements | Outcome Driven Innovation (ODI) | Problem Solving | Process Improvement | Product Definition | Product Testing (concept, alpha, beta, usability) | Specification (Spec) Development | Use Cases | User Stories
Strategy
Frameworks | Go to Market (GTM) | Key Performance Indicators (KPIs) | Product Road Mapping | Strategic Marketing | Strategic Planning
Engagements can be hourly, project-based, on retainer, or as a fractional or interim team member.